CAMPAIGNS
Almost Monday was a new, up-and-coming alternative indie rock band signed under Hollywood Records.
The Ask:
- Analyze their new single “Broken People” and how it corresponds with their current brand image and aesthetic.
- Increase almost monday’s exposure and social media presence.
The Solution:
- Outlined an IMC campaign.
- Developed social media and advertising strategies to overcome marketing challenges facing the band.
- Created new merchandise mockups.
- Suggested potential band collaborations, brand sponsorships, and event locations.
Opportunity Schools is a non-profit organization dedicated to helping children with learning challenges.
The Ask:
- Raise awareness on Opportunity School’s mission of helping children with learning challenges and unlocking their hidden potential to achieve academic success.
- Generate exposure for their upcoming event targeted towards parents and teachers.
The Solution:
- Coordinated an event marketing campaign with the goal of educating parents and teachers about various learning challenges and how to approach them.
- Outlined social media strategies and brand sponsorships to generate growth and engagement.
TINA NGUYEN 