Experience & Responsibilities

• Managed affiliate marketing and placed TaxRise on major publications such as Forbes, CBSNews, Money.com, NerdWallet, Investopedia, LendEDU, FinanceBuzz, Finder, and more.
• Monitored performance from affiliate sources and executed strategies to improve lead generation, including A/B testing.
• Reduced CPA by 70% within 1 month while increasing affiliate-generated monthly leads by 260%, increasing overall revenue.
• Built high-converting, reputable landing pages to improve traffic, increase CTRs, and lead gen.
• Monitored landing page performance through CrazyEgg and analyzed heatmaps, click activity, and user intent to inform improvement decisions.

Landing Page Samples

Click the image above to view landing page

Click the image above to view landing page